What Makes a Great Virtual Event for Public Safety? by Jeff Berend April 20, 2022 Insights There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […] Read more
How to Measure Lifetime Value in Your Marketing Efforts by Jake Knight February 28, 2022 Insights, Leadership, Strategy Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space. Read more
What’s in a Name? A Lot More Than You Might Think by Keith Griffiths January 24, 2022 Insights, Branding, Communication Strategy, Positioning It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your intended purpose. You might come up with something that’s merely descriptive or superficially clever. […] Read more
What Does 2022 Hold for Public Safety? by Jeff Berend January 10, 2022 Insights, Industry Insights, Leadership, News When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with predictions for the coming year. We can’t resist either, especially in a period that has seen so much change in public safety and in our world […] Read more
Choosing the Right Public Safety Marketing Agency by Jeff Berend December 13, 2021 Insights, Communication Strategy, Execution, Strategy No doubt you know all about the Great Resignation. According to the latest Job Openings and Labor Turnover Summary (aka the JOLTS report) from the Bureau of Labor Statistics, there were 11 million job openings in October 2021, and the so-called “quits rate” — the number of people resigning from their jobs — dropped slightly, […] Read more
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