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ALEXA, FIND ME A MARKETING AGENCY

by Rebecca Vogel November 16, 2020 Insights, Industry Insights

We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.

How To Be the Rock Star Event Speaker Your Company Needs

by Keith Griffiths November 6, 2020 Insights, Thought Leadership

You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been introduced by a member of the board of directors by a well-regarded national public safety association.

5 Ways to Stabilize & Build Your Public Safety Business, Right Now

by Jeff Berend October 14, 2020 Insights, Execution, Strategy

It’s been really interesting to watch different organizations respond to the pandemic and economic crisis. Some have withdrawn and are quietly trying to weather the chaos. Others are more status quo; they aren’t doing anything much differently today compared to February 2020.

How to Approach Your Marketing Budget During a Downturn

by Jake Knight September 25, 2020 Insights, Leadership, Strategy

If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current economy. Typically, boom (expansion) and bust (contraction, or recession) cycles average about five years for an expansion and around one year for a recession. That said, the expansion cycle that lasted from 2009 to February 2020 was the longest ever recorded—and most economists are anticipating a longer than average recession.

What You Say Matters: How to Make Messaging Compelling and Consistent

by Alyssa Wickham September 8, 2020 Insights, Communication Strategy, Positioning

Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get distracted by what their competitors are saying or fleeting trends, losing touch with what they should be communicating to their customers.

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