Current Customers: Your #1 Marketing Prospect by Jeff Berend September 5, 2023 Insights We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […] Read more
Are Your Public Safety Marketing Tactics as Effective as They Could Be? by Jeff Berend August 11, 2023 Insights, News If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […] Read more
Using AI to Drive Public Safety Sales & Marketing by Jake Knight August 7, 2023 Insights So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […] Read more
Marketing to First Responders: Brevity Where It Counts by RedFlash Group March 7, 2023 Insights There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […] Read more
7 Ways to Market Tech to Non-Tech People by RedFlash Group February 8, 2023 Insights Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t understand it or simply prefer a traditional approach to the job. But it’s up to you, dear marketing comrades, to show public safety professionals how to turn technology advances into an […] Read more
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