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Marketing to 911: 5 Tips to Reach a Changing Environment

by Jake Knight August 24, 2022 Insights

Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a 911 system that’s an intricate, data-driven environment designed to more quickly and intelligently serve people in emergency situations. Smartphones and smart homes give us access to more information than […]

7 Truths About Working with Public Safety Media and Associations

by Jeff Berend July 25, 2022 Insights, Industry Insights, Leadership, Thought Leadership

Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.

Marketing to Law Enforcement: Getting Past the Misconceptions

by Crawford Coates July 6, 2022 Insights, Communication Strategy

Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police detectives daily gracing the screens of their living room televisions. From Miami Vice and Law & Order to CSI and NCIS, cop shows have shaped many of our impressions of the men […]

What You Should Know About Marketing to the Fire Service

by Jeff Berend June 15, 2022 Insights

The fire service has a rich and storied tradition in America. That tradition is supported by an enduring and distinct culture — one that doesn’t open itself to outside influence easily. Taking the wrong marketing approach — targeting the wrong people or leaning into the wrong message — can keep you on the outside looking […]

Doing Business with Public Safety During Economic Downturns

by Jake Knight May 17, 2022 Insights

The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recentBloomberg Markets Live weekly survey. And that speculation is increasingly being echoed bytop financial analysts andfinancial media. Numerous factors—pandemic spending-induced inflation, a tight labor market, the war raging in Europe and thesubsequentenergy […]

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