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Ebook: How to Market to Public Safety by Discipline

October 13, 2022 Ebook

There’s no one-size-fits-all approach to reaching these different disciplines. You can start by understanding their culture (and sometimes their history), their quirks, how they procure products and services, and especially what they need and what they struggle most with.

How to Win the Trust of Public Safety Audiences with Content Marketing

by Crawford Coates September 22, 2022 Insights

Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First responders trust that equipment is ready and in peak working condition every time. As a company with products or services to sell to the public safety market, you, too, need to establish […]

Marketing to EMS: Four Critical Insights to Optimize Your Outreach

by Jeff Berend September 6, 2022 Insights

To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand and approach this group as a unique audience. After all, EMS has one foot firmly in the healthcare world, and the other in public safety. At any given time, they’re straddling these lines–participating in a […]

Marketing to 911: 5 Tips to Reach a Changing Environment

by Jake Knight August 24, 2022 Insights

Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a 911 system that’s an intricate, data-driven environment designed to more quickly and intelligently serve people in emergency situations. Smartphones and smart homes give us access to more information than […]

7 Truths About Working with Public Safety Media and Associations

by Jeff Berend July 25, 2022 Insights, Industry Insights, Leadership, Thought Leadership

Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.

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