Predictable is Preventable: Top Mistakes in Marketing to Public Safety by Jeff Berend February 21, 2024 Insights If you’ve attended any public safety conferences or trade shows, you’ve probably heard the legendaryGordon Graham deliver a keynote. For those who don’t know him, he’s a risk management guru, attorney, a founder of Lexipol, 33-year veteran of California law enforcement…the list goes on. He famously stuck with the overhead transparency for presentations instead of […] Read more
Four Truths About AI You Need to Know Right Now by Jake Knight January 26, 2024 Insights Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited aboutartificial intelligence (AI) and actively exploring its potential uses in our work as well as following the ways public safety is leveraging the many flavors of […] Read more
Planning for 2024 and Beyond: Our Best Strategy & Planning Blogs by Jeff Berend December 12, 2023 Insights, News One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of “oh, I forgot about that” and “wow, not sure that will happen in 2024…” Still, it gets us thinking: what will the new year look like? […] Read more
Current Customers: Your #1 Marketing Prospect by Jeff Berend September 5, 2023 Insights We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […] Read more
Are Your Public Safety Marketing Tactics as Effective as They Could Be? by Jeff Berend August 11, 2023 Insights, News If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […] Read more
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