Killer Presentations for Public Safety Audiences by Keith Griffiths May 24, 2021 Insights, Communication Strategy, Positioning, Thought Leadership If you’re making presentations to public safety audiences, there are a few simple but effective things you must do to succeed. Discover what they are now. Read more
3 Things You Must Do to Successfully Sell to Public Safety by Jeff Berend May 10, 2021 Insights, Branding, Positioning, Strategy Selling to public safety is not the same as selling in other industries. Discover 3 specific approaches that will get you better results right now. Read more
How to Get Public Safety Thought Leaders Together to Talk Up Your Business by Jeff Berend May 3, 2021 Insights, Positioning, Strategy, Thought Leadership We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but they do have to have something in common. In public safety, that thing is very often a genuine passion for and expertise in helping people. Read more
How to Unify Your Marketing Messaging by Tricia Duva April 9, 2021 Insights, Communication Strategy It is paramount that you build trust in safety marketing, and that can’t be done without clear, consistent brand communication. Discover how to ensure impactful messaging. Read more
Why Words Matter in Marketing to Public Safety by Jeff Berend March 9, 2021 Insights, Communication Strategy, Industry Insights, Positioning We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder. Read more
The RedFlash Group is a GSA Contract Holder under Schedule 541, Advertising and Integrated Marketing Solutions