BRIGHT IDEAS
FOCUSED STRATEGIES

Strategic Communications for Public Safety

At RedFlash Group, we believe in doing work that makes a difference. So for 20 years, we’ve teamed up with small startups, large companies, government agencies and non-profits to help them make an impact on the public safety field.

SEE HOW WE HELP

“Every day, people put their organization’s reputation in our hands — there’s something inspiring about that.”
JEFF BEREND, PARTNER
JEFF BEREND, PARTNER
“I know our clients' work matters. That's important to me.”
TRICIA DUVA,
LEAD CONSULTANT
TRICIA DUVA,<br>LEAD CONSULTANT

OUR WORK

The Communication Strategy Roadmap

Helping the Center for Public Safety Excellence Set a Course for Marketing Success

What does the industry think of us? Are we known for what we want to be known for? What does our community value most about us? How could we better connect with our target audiences? These are the kinds of questions that the Center for Public Safety Excellence (CPSE) asked themselves when considering what next move to make with their communication efforts.
Case study

WHAT OUR CLIENTS SAY

FLASH OF INSIGHT

The latest public safety insights from RedFlash

How to Approach Your Marketing Budget During a Downturn

Jake Knight September 25, 2020

If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current economy. Typically, boom (expansion) and bust (contraction, or recession) cycles average about five years for an expansion and around one year for a recession. That said, the expansion cycle that lasted from 2009 to February 2020 was the longest ever recorded—and most economists are anticipating a longer than average recession.

Read More