BRIGHT IDEAS
FOCUSED STRATEGIES

Strategic Communications for Public Safety

At RedFlash Group, we believe in doing work that makes a difference. So for 20 years, we’ve teamed up with small startups, large companies, government agencies and non-profits to help them make an impact on the public safety field.

“Every day, people put their organization’s reputation in our hands — there’s something inspiring about that.”

JEFF BEREND, PARTNER

“I know our clients' work matters. That's important to me.”

TRICIA DUVA,
LEAD CONSULTANT

OUR WORK

The Communication Strategy Roadmap

Helping the Center for Public Safety Excellence Set a Course for Marketing Success

Case Studies, Communications Strategy

What does the industry think of us? Are we known for what we want to be known for? What does our community value most about us? How could we better connect with our target audiences? These are the kinds of questions that the Center for Public Safety Excellence (CPSE) asked themselves when considering what next move to make with their communication efforts.

WHAT OUR CLIENTS SAY

"RedFlash's combination of specializing in both communication and the public safety market made them an ideal fit to help us. The strategy they developed lays out what we should say and do to have the greatest positive impact on our business."

GIL GLASS, CEO
LOGIS SOLUTIONS INC.

FLASH OF INSIGHT

The latest public safety insights from RedFlash

Public Safety Conferences Are Back! What to Expect

Jeff Berend August 9, 2021

It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but

Messaging to Public Safety

Cody Holguin September 16, 2021

Great messaging does matter. Learn how to tell your story, talk the talk of public safety, and ensure consistency in your marketing to 911, law enforcement, EMS and the fire service.

Overcoming Public Safety Leaders’ Most Common Sales Objections

Jeff Berend April 26, 2023

AtRedFlash Group we believe that one of the fundamental roles of marketing is to preemptively overcome sales objections—early and often. When done right, these objections

Ebook: How to Market to Public Safety by Discipline

Megan Bartusek October 13, 2022

There’s no one-size-fits-all approach to reaching these different disciplines. You can start by understanding their culture (and sometimes their history), their quirks, how they procure products and services, and especially what they need and what they struggle most with.

Strategic Marketing for Public Safety

BRIGHT IDEAS
FOCUSED STRATEGIES