BRIGHT IDEAS
FOCUSED STRATEGIES

Strategic Communications for Public Safety

At RedFlash Group, we believe in doing work that makes a difference. So for 20 years, we’ve teamed up with small startups, large companies, government agencies and non-profits to help them make an impact on the public safety field.

SEE HOW WE HELP

“Every day, people put their organization’s reputation in our hands — there’s something inspiring about that.”

JEFF BEREND, PARTNER

“I know our clients' work matters. That's important to me.”

TRICIA DUVA,
LEAD CONSULTANT

OUR WORK

The Communication Strategy Roadmap

Helping the Center for Public Safety Excellence Set a Course for Marketing Success

Case Studies, Communications Strategy

What does the industry think of us? Are we known for what we want to be known for? What does our community value most about us? How could we better connect with our target audiences? These are the kinds of questions that the Center for Public Safety Excellence (CPSE) asked themselves when considering what next move to make with their communication efforts.

WHAT OUR CLIENTS SAY

"RedFlash's combination of specializing in both communication and the public safety market made them an ideal fit to help us. The strategy they developed lays out what we should say and do to have the greatest positive impact on our business."

GIL GLASS, CEO
LOGIS SOLUTIONS INC.

FLASH OF INSIGHT

The latest public safety insights from RedFlash

Why Words Matter in Marketing to Public Safety

Jeff Berend March 9, 2021

We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder.

7 Truths About Working with Public Safety Media and Associations

Jeff Berend February 22, 2021

Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do.

BRIGHT IDEAS
FOCUSED STRATEGIES