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The latest public safety insights from RedFlash

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How to Engage with a Public Safety Marketing Team

by Rebecca Vogel January 3, 2023 Insights

As we approach a new year, you may be wondering if now is the time to give your public safety marketing a turbo boost and who should help you with that. If you’re considering working with a specialized firm, this piece outlines how we do things at RedFlash Group based on what we have found […]

RedFlash Group’s Greatest Hits (Circa 2022)

by Jeff Berend December 7, 2022 Insights

We’re hoping your holiday season is full of good food, good people and good cheer. And perhaps a little down time to reflect on all that’s happened over these nearly 12 months. If so, you may want to spend some of it catching up on our best-loved blogs from the past year. 1. Marketing to […]

Your 2023 Marketing Plan Should Answer These Questions

by Rebecca Vogel November 18, 2022 Insights, Communication Strategy, Strategy

Is it really possible that 2023 is almost here? And though more things are back to normal, there are still new challenges and uncertainties–as well as opportunities– ahead. What are the emerging trends and needs in public safety? And what can brands that support the industry do to prepare? These are the kinds of things […]

Ebook: How to Market to Public Safety by Discipline

October 13, 2022 Ebook

There’s no one-size-fits-all approach to reaching these different disciplines. You can start by understanding their culture (and sometimes their history), their quirks, how they procure products and services, and especially what they need and what they struggle most with.

How to Win the Trust of Public Safety Audiences with Content Marketing

by RedFlash Group September 22, 2022 Insights

Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First responders trust that equipment is ready and in peak working condition every time. As a company with products or services to sell to the public safety market, you, too, need to establish […]

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