The latest public safety insights from RedFlash


    PEER PROOF: How to Build Trust and Credibility Through Customer Stories

    by Rebecca Vogel   January 12, 2021    Insights, Strategy

    What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely.

    Mastering your Marketing Budget for the Public Safety Industry

    January 5, 2021   Ebook

    With uncertainty on the horizon, agile budget planning is the ideal formula for tackling your public safety firm’s finances in the coming year. Find out why.


    by Rebecca Vogel   November 16, 2020    Insights, Industry Insights

    We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.

    How To Be the Rock Star Event Speaker Your Company Needs

    by Keith Griffiths   November 6, 2020    Insights, Thought Leadership

    You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been introduced by a member of the board of directors by a well-regarded national public safety association.

    How to Measure Lifetime Value in Your Marketing Efforts

    by Jake Knight   October 21, 2020    Insights, Leadership, Strategy

    Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space.