PEER PROOF: How to Build Trust and Credibility Through Customer Stories by Rebecca Vogel January 12, 2021 Insights, Execution, Strategy What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely. Read more
Ebook: Mastering your Marketing Budget for the Public Safety Industry January 5, 2021 Ebook With uncertainty on the horizon, agile budget planning is the ideal formula for tackling your public safety firm’s finances in the coming year. Find out why. Read more
ALEXA, FIND ME A MARKETING AGENCY by Rebecca Vogel November 16, 2020 Insights, Industry Insights We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies. Read more
How To Be the Rock Star Event Speaker Your Company Needs by Keith Griffiths November 6, 2020 Insights, Thought Leadership You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been introduced by a member of the board of directors by a well-regarded national public safety association. Read more
5 Ways to Stabilize & Build Your Public Safety Business, Right Now by Jeff Berend October 14, 2020 Insights, Execution, Strategy It’s been really interesting to watch different organizations respond to the pandemic and economic crisis. Some have withdrawn and are quietly trying to weather the chaos. Others are more status quo; they aren’t doing anything much differently today compared to February 2020. Read more