The latest public safety insights from RedFlash


    Current Customers: Your #1 Marketing Prospect

    by Jeff Berend   September 5, 2023    Insights

    We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […]

    Are Your Public Safety Marketing Tactics as Effective as They Could Be?

    by Jeff Berend   August 11, 2023    Insights, News

    If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […]

    Using AI to Drive Public Safety Sales & Marketing

    by Jake Knight   August 7, 2023    Insights

    So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […]

    Overcoming Public Safety Leaders’ Most Common Sales Objections

    by Jeff Berend   April 26, 2023    Insights

    At RedFlash Group we believe that one of the fundamental roles of marketing is to preemptively overcome sales objections—early and often. When done right, these objections are met head on before the sales person is put on the defensive. While we think these approaches are key to marketing, they can also be enlisted by the […]

    Marketing to First Responders: Brevity Where It Counts

    by Crawford Coates   March 7, 2023    Insights

    There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […]