29

May 2018

What Your Brand Name Tells Your Customers

The RedFlash team was recently presented with an interesting opportunity: We were asked to help name a major global brand being launched by one of our healthcare clients. The stakes were especially high because the client had already invested a lot of money and effort in finding a name, yet had been unsuccessful in building […]

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27

Feb 2018

How to Tell Your Story So People Will Listen

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

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