08

Apr 2019

Smart-Safe-Connected Communities: Is Your Organization Part of This Movement?

Businesses have often taken leading roles in bringing about change that benefits communities across the country and around the world. Working hand-in-hand with government agencies, companies have provided insights into technologies and operations that have improved lives and fostered development. So, how can business leaders serving public safety build on these activities and remain an […]

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29

May 2018

What Your Brand Name Tells Your Customers

The RedFlash team was recently presented with an interesting opportunity: We were asked to help name a major global brand being launched by one of our healthcare clients. The stakes were especially high because the client had already invested a lot of money and effort in finding a name, yet had been unsuccessful in building […]

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27

Feb 2018

How to Tell Your Story So People Will Listen

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

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