April 22, 2026 Ebook
When we sent out our first-ever survey of marketing professionals at organizations serving public safety, there was a lot we wanted to know. Especially what theyre thinking, doing and struggling with right now. Our respondents came through, sharing answers that were both intriguing and surprising.
10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is only the first step of […]
It is with profound sadness we share that RedFlash Group Founding Partner Jake Knight passed away Thursday, Nov. 13, 2025, after a sudden and unexpected illness. He was 57. Since co-founding the RedFlash Group 25 years ago with Keith Griffiths, Jake has been a steady leader and a trusted partner for employees, colleagues and public […]
Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once […]
More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw big cuts. Twenty-nine percent white-knuckled […]