Insights

The latest public safety insights from RedFlash

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    Four Truths About AI You Need to Know Right Now

    by Jake Knight   January 26, 2024    Insights

    Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited aboutartificial intelligence (AI) and actively exploring its potential uses in our work as well as following the ways public safety is leveraging the many flavors of […]

    Planning for 2024 and Beyond: Our Best Strategy & Planning Blogs

    by Jeff Berend   December 12, 2023    Insights, News

    One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of “oh, I forgot about that” and “wow, not sure that will happen in 2024…” Still, it gets us thinking: what will the new year look like? […]

    Current Customers: Your #1 Marketing Prospect

    by Jeff Berend   September 5, 2023    Insights

    We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […]

    Are Your Public Safety Marketing Tactics as Effective as They Could Be?

    by Jeff Berend   August 11, 2023    Insights, News

    If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […]

    Using AI to Drive Public Safety Sales & Marketing

    by Jake Knight   August 7, 2023    Insights

    So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […]