One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of “oh, I forgot about that” and “wow, not sure that will happen in 2024…” Still, it gets us thinking: what will the new year look like?
That’s where solid planning comes in, bolstered by the foundation of great strategy. So while you’re pondering your marketing and communications plans for the coming year over (over a glass of your favorite cheer, we hope), we’ll prime the pump with some of our most popular content on marketing planning and strategy development:
When was the last time you had a really good look at your communication plan? Be honest. Not to worry—we got you. There’s no real mystery why thisblog post remains among Redflash Group’s most popular. A lot of us are guilty of creating a wonderful marketing plan only to let it sit unloved on a shelf. So whether you’re dusting yours off to update it for 2024 or starting from scratch, this piece will help. Plus we’ve included a downloadable Communication Plan Checklist to make sure you don’t forget anything.
No, it’s not deja vu. Ourpost about 2023 marketing planning is still very much relevant. It covers putting together a communication plan and updating it (more on that above), as well as an overview of some of the biggest challenges leaders in public safety are facing going into 2024 and opportunities we see on the horizon.
Trick question. The truth is, neither approach is better. There’s a time and place for each type of marketing campaign. And when it comes to marketing to public safety, it’s often best to take a two-pronged approach. In thisarticle you’ll learn how to grow a national reputation at events and through sponsorships, and you’ll get solid advice on the best ways to understand regional needs and nuance so your messaging really resonates with the prospects you’re talking to.
Thispiece may be an oldie, but it’s still a goodie. That’s because lots of marketers struggle to strike this balance. We all want to dive in and start doing, but it’s critical to come back (time and again, if need be) to the core questions and rationale that inform your tactics. Read this brief article for a reminder of the role and power of a solid strategic marketing plan.