Jan 2019

The 5 questions every leader serving public safety must answer

At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES. These leaders and organizations do […]

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Aug 2018

Supercharge Your Conference Investment

It’s a common lament among companies and organizations serving healthcare and public safety: there are too many conferences and tradeshows. Despite that refrain, they eagerly participate in those countless events as sponsors, exhibitors and attendees. Yet some organizations consistently have better experiences at events, coming away with more leads, sales, contacts and insights. Why? At […]

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Feb 2018

How to Tell Your Story So People Will Listen

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

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Nov 2017

Why Trust Matters So Much

When public safety professionals look to your brand, what do they expect? Over the years, we’ve had the opportunity to study the key brand attributes public safety professionals value most when deciding which companies they want to do business with. What’s #1? Here’s a hint: it’s not innovation. It’s not the quality of your product, […]

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