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    Predictable is Preventable: Top Mistakes in Marketing to Public Safety

    by Jeff Berend   February 21, 2024    Insights

    If you’ve attended any public safety conferences or trade shows, you’ve probably heard the legendaryGordon Graham deliver a keynote. For those who don’t know him, he’s a risk management guru, attorney, a founder of Lexipol, 33-year veteran of California law enforcement…the list goes on.  He famously stuck with the overhead transparency for presentations instead of […]

    Four Truths About AI You Need to Know Right Now

    by Jake Knight   January 26, 2024    Insights

    Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited aboutartificial intelligence (AI) and actively exploring its potential uses in our work as well as following the ways public safety is leveraging the many flavors of […]

    Planning for 2024 and Beyond: Our Best Strategy & Planning Blogs

    by Jeff Berend   December 12, 2023    Insights, News

    One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of “oh, I forgot about that” and “wow, not sure that will happen in 2024…” Still, it gets us thinking: what will the new year look like? […]

    Current Customers: Your #1 Marketing Prospect

    by Jeff Berend   September 5, 2023    Insights

    We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once you land a new client and get them situated, our sales […]

    Are Your Public Safety Marketing Tactics as Effective as They Could Be?

    by Jeff Berend   August 11, 2023    Insights, News

    If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics. How to Create […]