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Mastering your Marketing Budget for the Public Safety Industry

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You know the saying, “hope for the best, plan for the worst?” It reminds us to be cautiously optimistic about an endeavor that can have a significant impact—like preparing your public safety organization’s marketing budget.

How should I plan my marketing budget with so much uncertainty these days?
Where can I get the best return on my investment in marketing to public safety?
What activities should I focus on, and what can I forego?

Our new ebook, Mastering your Marketing Budget for the Public Safety Industry, can help leaders of organizations serving public safety answer these questions.

You’ll learn proven strategies to master your marketing budget, including:

  • Where the economy is going and how it impacts public safety marketing
  • How to define the elements of agile budget planning
  • Best and worst case scenarios for contingency planning
  • How to maximize marketing dollars with digital strategies

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