No one would dispute that law enforcement, the fire service, EMS and 911 agencies all share a common mission: to serve the public. Beyond that, though, their similarity mostly ends. Which means you need to tailor your marketing to reach the specific discipline(s) you’re targeting.
You can start by understanding their culture (and sometimes their history), their quirks, how they procure products and services, and especially what they need and what they struggle most with. In our just-released Ebook, you’ll find:
- Each of the four disciplines’ values and pain points
- A quick primer on the respective cultures of law enforcement, fire, 911 and EMS
- What to emphasize and what to avoid when creating messaging
The RedFlash Group is a GSA Contract Holder under Schedule 541, Advertising and Integrated Marketing Solutions