A CEO’s Guide to Delegating Marketing Tactics by Rebecca Vogel August 18, 2020 Insights, Communication Strategy, Leadership “We’ve reached 30,000 ft. You’re now free to move about the cabin.” Bet you haven’t heard that in a while. Though the smell of jet fuel and the sound of takeoff isn’t something most of us have experienced in some time, we suspect those familiar words of reaching cruising altitude may still give you a sense of ease. Read more
5 Strategies for Becoming a Thought Leader by Jeff Berend July 29, 2020 Insights, Thought Leadership These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety. Read more
Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan by Rebecca Vogel July 23, 2020 Insights, Communication Strategy You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does? Read more
Ebook: How Effective is Your Marketing Strategy? 10 Key Measures for Leaders Serving Public Safety July 9, 2020 Ebook It’s a tough crowd out there. And by “crowd,” we mean your customers. Do you find your organization’s message falling on deaf ears? Or do you need to revitalize the “why” for doing what you do best? Read more
Beyond ‘These Uncertain Times’ by Keith Griffiths June 29, 2020 Insights, Crisis Communication We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years. Read more
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