Insights

The latest public safety insights from RedFlash

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The Balance of Strategic and Tactical Marketing

by Keith Griffiths November 27, 2018 Insights, Strategy

In the busy world of marketing, it can be tempting to push projects forward to keep “doing something.” Sometimes we need to take a step back to assess why we’re working on the tasks at hand and how they align with the broader goals of the organization. What’s helped the RedFlash Group prioritize work for our clients and ourselves […]

Supercharge Your Conference Investment

by Jeff Berend August 28, 2018 Insights, Strategy

It’s a common lament among companies and organizations serving healthcare and public safety: there are too many conferences and tradeshows. Despite that refrain, they eagerly participate in those countless events as sponsors, exhibitors and attendees. Yet some organizations consistently have better experiences at events, coming away with more leads, sales, contacts and insights. Why? At […]

What Your Brand Name Tells Your Customers

by Jake Knight May 29, 2018 Insights, Positioning

The RedFlash team was recently presented with an interesting opportunity: We were asked to help name a major global brand being launched by one of our healthcare clients. The stakes were especially high because the client had already invested a lot of money and effort in finding a name, yet had been unsuccessful in building […]

How to Tell Your Story So People Will Listen

by Jeff Berend February 27, 2018 Insights, Positioning

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

Why Trust Matters So Much

by Jeff Berend November 28, 2017 Insights, Branding

When public safety professionals look to your brand, what do they expect? Over the years, we’ve had the opportunity to study the key brand attributes public safety professionals value most when deciding which companies they want to do business with. What’s #1? Here’s a hint: it’s not innovation. It’s not the quality of your product, […]

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