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Nice Leaders Don’t Finish Last

by Keith Griffiths June 24, 2019 Insights, Leadership, Strategy

I was recently at a retirement event that got me thinking about what being nice has to do with leadership. Nearly a hundred people had gathered at the elegant University Club in St. Paul, Minnesota to celebrate the career of their leader of 14 years, Brian LaCroix, CEO of Allina Health EMS.

Does your organization think 30 years ahead? Here’s why you should.

by Keith Griffiths May 28, 2019 Insights, Positioning, Strategy

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.” Joel A. Barker Over the past two years, the EMS Agenda 2050 project, a federally funded initiative, worked toproduce a vision for how the profession of EMS could evolve over the next 30 years. […]

The 5 questions every leader serving public safety must answer

by Jeff Berend January 31, 2019 Insights, Leadership, Strategy

At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES. These leaders and organizations do […]

The Balance of Strategic and Tactical Marketing

by Keith Griffiths November 27, 2018 Insights, Strategy

In the busy world of marketing, it can be tempting to push projects forward to keep “doing something.” Sometimes we need to take a step back to assess why we’re working on the tasks at hand and how they align with the broader goals of the organization. What’s helped the RedFlash Group prioritize work for our clients and ourselves […]

Supercharge Your Conference Investment

by Jeff Berend August 28, 2018 Insights, Strategy

It’s a common lament among companies and organizations serving healthcare and public safety: there are too many conferences and tradeshows. Despite that refrain, they eagerly participate in those countless events as sponsors, exhibitors and attendees. Yet some organizations consistently have better experiences at events, coming away with more leads, sales, contacts and insights. Why? At […]

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