Insights

The latest public safety insights from RedFlash

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    by Jeff Berend   November 18, 2024    Insights

    In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public safety. Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community safe, as well […]

    by Jeff Berend   August 21, 2024    Insights

    These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting the right messages in front of those prospective booth visitors. And the reality is, that work should be happening months before an event. At RedFlash Group we believe […]

    by Jeff Berend   July 8, 2024    Insights, Communication Strategy, Leadership, Strategy

    Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […]

    by Rebecca Vogel   May 28, 2024    Insights, Communication Strategy, Strategy, Thought Leadership

    Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message.  Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […]