RedFlash Group’s Greatest Hits (Circa 2022) by Jeff Berend December 7, 2022 Insights We’re hoping your holiday season is full of good food, good people and good cheer. And perhaps a little down time to reflect on all that’s happened over these nearly 12 months. If so, you may want to spend some of it catching up on our best-loved blogs from the past year. 1. Marketing to […] Read more
Your 2023 Marketing Plan Should Answer These Questions by Rebecca Vogel November 18, 2022 Insights, Communication Strategy, Strategy Is it really possible that 2023 is almost here? And though more things are back to normal, there are still new challenges and uncertainties–as well as opportunities– ahead. What are the emerging trends and needs in public safety? And what can brands that support the industry do to prepare? These are the kinds of things […] Read more
Ebook: How to Market to Public Safety by Discipline October 13, 2022 Ebook There’s no one-size-fits-all approach to reaching these different disciplines. You can start by understanding their culture (and sometimes their history), their quirks, how they procure products and services, and especially what they need and what they struggle most with. Read more
How to Win the Trust of Public Safety Audiences with Content Marketing by RedFlash Group September 22, 2022 Insights Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First responders trust that equipment is ready and in peak working condition every time. As a company with products or services to sell to the public safety market, you, too, need to establish […] Read more
Marketing to EMS: Four Critical Insights to Optimize Your Outreach by Jeff Berend September 6, 2022 Insights To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand and approach this group as a unique audience. After all, EMS has one foot firmly in the healthcare world, and the other in public safety. At any given time, they’re straddling these lines–participating in a […] Read more
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