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Why Words Matter in Marketing to Public Safety

by Jeff Berend March 9, 2021 Insights, Communication Strategy, Industry Insights, Positioning

We’ve all been there. You work for months on a marketing campaign, only to deploy it a resounding chorus of crickets. Zero response. Or maybe you’ve crafted an email that you hope will gain you new business, only to be met with radio silence. The cruelest part of making a misstep in your communications is that you often don’t know when you’ve said or written something that put off a customer or stakeholder.

Your Public Safety Marketing Should Start with Digital

by Jake Knight February 16, 2021 Insights, Leadership, Strategy

It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals.

Video: How to Tell Your Organization’s Story

by Rebecca Vogel January 25, 2021 Insights, Communication Strategy, Positioning, Strategy, Thought Leadership

How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year?

PEER PROOF: How to Build Trust and Credibility Through Customer Stories

by Rebecca Vogel January 12, 2021 Insights, Execution, Strategy

What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely.

ALEXA, FIND ME A MARKETING AGENCY

by Rebecca Vogel November 16, 2020 Insights, Industry Insights

We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.

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