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Why Tension Between Sales & Marketing is a Good Thing

by Jeff Berend June 2, 2021 Insights, Leadership, Strategy, Thought Leadership

If your public safety sales and marketing teams are at odds, that’s not necessarily a problem. Find out how to turn that healthy tension into progress.

Killer Presentations for Public Safety Audiences

by Keith Griffiths May 24, 2021 Insights, Communication Strategy, Positioning, Thought Leadership

If you’re making presentations to public safety audiences, there are a few simple but effective things you must do to succeed. Discover what they are now.

3 Things You Must Do to Successfully Sell to Public Safety

by Jeff Berend May 10, 2021 Insights, Branding, Positioning, Strategy

Selling to public safety is not the same as selling in other industries. Discover 3 specific approaches that will get you better results right now.

Thought Leaders

How to Get Public Safety Thought Leaders Together to Talk Up Your Business

by Jeff Berend May 3, 2021 Insights, Positioning, Strategy, Thought Leadership

We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but they do have to have something in common. In public safety, that thing is very often a genuine passion for and expertise in helping people.

How to Unify Your Marketing Messaging

by Tricia Duva April 9, 2021 Insights, Communication Strategy

It is paramount that you build trust in safety marketing, and that can’t be done without clear, consistent brand communication. Discover how to ensure impactful messaging.

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