INSIGHTS

The 5 questions every leader serving public safety must answer

Share on twitter
Share on linkedin

At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES.

These leaders and organizations do all these amazing things. So how come there are so many who can’t articulate their organization’s purpose, nor answer all 5 critical questions (we’ll get to each in a second). The answer is pretty simple. They’re swept up in the day-to-day business of putting out fires (literally and figuratively). They’ve got their heads down, with no time to look up. They’re busy with what’s Urgent, but maybe not what’s Important.

 

Yet taking the time to think about these 5 questions, discuss them with your leadership team, can make all the difference. You and your team will be more focused, more inspired, more driven.

 

In fact, we recently had a team meeting to revisit our own answers to these 5 critical questions. We’re pretty staunch followers of The Table Group, led by Patrick Lencioni, the organizational health pioneer and author of The Advantage. They recommend a very simple one page document for organizational planning. In it, you answer these 5 straight-forward questions to achieve organizational clarity:

  1. Why do we exist? (Core purpose)
  2. How do we behave? (Core values)
  3. What do we do? (Business definition)
  4. How will we succeed? (Strategic anchors)
  5. What’s most important, right now? (Thematic goal)

 

Now all the questions—and answers—are important, but for now, let’s just talk about purpose. We had spent time revisiting Question 1 (Why do we exist) at a previous meeting, and had been discussing and percolating on it since then. At the most recent meeting, we brainstormed again in small groups, and while there were many good ideas, we agreed that RedFlash associate and resident wordsmith, Michael Gerber, came up with a way of answering the question that feels just right:

At RedFlash, we partner with great organizations to make communities safer and healthier.

That pretty much says it. Every day, we go to work to help our clients—government, technology companies, public safety organizations—do just that. Make communities safer and healthier.

 

That’s why we exist.

 

Now may be a good time for you and your organization’s leadership to revisit the same questions. The process can bring your team together. The answers will likely be inspiring and motivating. It will cause you to look up and think strategically.

And that’s all pretty good for business.

Related Posts

More Insights

“In These Uncertain Times”

We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years.

Read More »

Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan

You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does?

Read More »

5 Strategies for Becoming a Thought Leader

These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.

Read More »

Selling to Public Safety

There are a lot of things you need to have in place to be successful in selling to public safety, but here are the three things we at the RedFlash Group know are constants.

Read More »