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RedFlash Group’s Greatest Hits (Circa 2022)

by Jeff Berend December 7, 2022 Insights

We’re hoping your holiday season is full of good food, good people and good cheer. And perhaps a little down time to reflect on all that’s happened over these nearly 12 months. If so, you may want to spend some of it catching up on our best-loved blogs from the past year. 1. Marketing to […]

Your 2023 Marketing Plan Should Answer These Questions

by Rebecca Vogel November 18, 2022 Insights, Communication Strategy, Strategy

Is it really possible that 2023 is almost here? And though more things are back to normal, there are still new challenges and uncertainties–as well as opportunities– ahead. What are the emerging trends and needs in public safety? And what can brands that support the industry do to prepare? These are the kinds of things […]

How to Win the Trust of Public Safety Audiences with Content Marketing

by Crawford Coates September 22, 2022 Insights

Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First responders trust that equipment is ready and in peak working condition every time. As a company with products or services to sell to the public safety market, you, too, need to establish […]

Marketing to EMS: Four Critical Insights to Optimize Your Outreach

by Jeff Berend September 6, 2022 Insights

To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand and approach this group as a unique audience. After all, EMS has one foot firmly in the healthcare world, and the other in public safety. At any given time, they’re straddling these lines–participating in a […]

Marketing to 911: 5 Tips to Reach a Changing Environment

by Jake Knight August 24, 2022 Insights

Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a 911 system that’s an intricate, data-driven environment designed to more quickly and intelligently serve people in emergency situations. Smartphones and smart homes give us access to more information than […]

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