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What Makes a Great Virtual Event for Public Safety?

by Jeff Berend April 20, 2022 Insights

There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […]

6 Key Tips to Great Public Safety Marketing

by Jeff Berend March 28, 2022 Insights, Leadership, News, Strategy

The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough experience. RedFlash has been helping clients understand and reach public safety leaders for more than two decades. We’ve seen our share of fast risers and equally swift disappearance acts. Having the […]

Marketing to Public Safety Leaders: 5 Truths

by Jeff Berend March 21, 2022 Insights, Leadership, Strategy

Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […]

How to Measure Lifetime Value in Your Marketing Efforts

by Jake Knight February 28, 2022 Insights, Leadership, Strategy

Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space.

What’s in a Name? A Lot More Than You Might Think

by Keith Griffiths January 24, 2022 Insights, Branding, Communication Strategy, Positioning

It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your intended purpose. You might come up with something that’s merely descriptive or superficially clever. […]

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