If you’re a regular reader of our blogs, you know we love to stress the importance ofstrategy first. Always. But once you’ve got a solid approach in place, it’s time to execute. Here you’ll find a round-up of some of our best-loved advice on putting strategy to work by applying world-class tactics.
You don’t need us to convince you of the power of great storytelling. And public safety is never short on great stories. But like most things, there’s an art to it. Finding, creating and sharing a compelling story that also aligns with your marketing strategy isn’t always so simple.This blog takes you through six key steps to create content that truly engages your customers and prospects.
We can thank the pandemic for moving online meetings, workshops and other virtual events beyond the dreaded text-heavy Powerpoint presentation. But there’s still more to creating these experiences than simply jazzing up your slide deck. To get the greatest impact, you’ll want to prepare well before the big day, including super qualifying attendees and choosing a compelling format, as well as following up afterward with engaging content. You’ll find more guidance and how-tos inthis post. (Bonus: Thisarticle covers how to make a killer presentation to public safety at virtual or in-person events; andthis one will help you ace your next talk.)
It won’t come as any surprise to hear that nearly all of us (some95% of consumers) read online reviews, though 83% say that reviews must be relevant, recent and trustworthy to really influence our decision to buy. We’d argue that social proof is even more important when trying to reach first responders, a famously skeptical bunch.Learn how to develop your customer story (our blog post even includes a downloadable questionnaire to make it easy to gather relevant information to craft case studies), from asking a client to share their experience through developing and amplifying the story online, at events, in an eBook and beyond.