Simple Ways to Generate Leads in Public Safety by Rebecca Vogel November 1, 2021 Insights, Communication Strategy, Execution For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just 2022 planning but also thoughts of how you’ll make the most of the final months of 2021. So how will you reel in more sales before the […] Read more
Is It Time to Take a Fresh Look at Your Public Safety Communication Plan? by Rebecca Vogel October 22, 2021 Insights, Communication Strategy For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit dusty and you haven’t looked at it in a while, you should still have one. That said, chances are good that when the pandemic hit you had to […] Read more
Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021 by RedFlash Group August 13, 2021 Insights, Branding, Leadership, News PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS Leadership Forum with the Pinnacle Lifetime Achievement Award. The award recognizes individuals who have made significant contributions to emergency medical services over the course of their career. “Keith’s passion for […] Read more
Public Safety Conferences Are Back! What to Expect by Jeff Berend August 9, 2021 Insights, Branding, Communication Strategy, Thought Leadership It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021 was on track to be the first month since March 2020 – the start of the Before Times – when in-person events were expected to drive […] Read more
How to Create Content That Connects with Public Safety by Jake Knight August 2, 2021 Insights, Communication Strategy, Execution Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of storytelling: the lengthy set-up, followed by the confrontation or climax and, finally, the resolution. When applied to screenwriting, about half of the actual storytelling takes place in Act II, with the rest […] Read more