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Video: How to Tell Your Organization’s Story

by Rebecca Vogel January 25, 2021 Insights, Communication Strategy, Positioning, Strategy, Thought Leadership

How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year?

PEER PROOF: How to Build Trust and Credibility Through Customer Stories

by Rebecca Vogel January 12, 2021 Insights, Execution, Strategy

What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely.

ALEXA, FIND ME A MARKETING AGENCY

by Rebecca Vogel November 16, 2020 Insights, Industry Insights

We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.

How To Be the Rock Star Event Speaker Your Company Needs

by Keith Griffiths November 6, 2020 Insights, Thought Leadership

You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been introduced by a member of the board of directors by a well-regarded national public safety association.

5 Ways to Stabilize & Build Your Public Safety Business, Right Now

by Jeff Berend October 14, 2020 Insights, Execution, Strategy

It’s been really interesting to watch different organizations respond to the pandemic and economic crisis. Some have withdrawn and are quietly trying to weather the chaos. Others are more status quo; they aren’t doing anything much differently today compared to February 2020.

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LET’S MAKE A DIFFERENCE TOGETHER

619-841-1903

619-841-1903

2604-B El Camino Real #350, Carlsbad, California 92008

LET'S TALK

2604-B El Camino Real #350,
Carlsbad, California 92008