Video: How to Tell Your Organization’s Story by Rebecca Vogel January 25, 2021 Insights, Communication Strategy, Positioning, Strategy, Thought Leadership How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year? Read more
PEER PROOF: How to Build Trust and Credibility Through Customer Stories by Rebecca Vogel January 12, 2021 Insights, Execution, Strategy What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely. Read more
5 Ways to Stabilize & Build Your Public Safety Business, Right Now by Jeff Berend October 14, 2020 Insights, Execution, Strategy It’s been really interesting to watch different organizations respond to the pandemic and economic crisis. Some have withdrawn and are quietly trying to weather the chaos. Others are more status quo; they aren’t doing anything much differently today compared to February 2020. Read more
How to Approach Your Marketing Budget During a Downturn by Jake Knight September 25, 2020 Insights, Leadership, Strategy If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current economy. Typically, boom (expansion) and bust (contraction, or recession) cycles average about five years for an expansion and around one year for a recession. That said, the expansion cycle that lasted from 2009 to February 2020 was the longest ever recorded—and most economists are anticipating a longer than average recession. Read more
What You Say Matters: How to Make Messaging Compelling and Consistent by Alyssa Wickham September 8, 2020 Insights, Communication Strategy, Positioning Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get distracted by what their competitors are saying or fleeting trends, losing touch with what they should be communicating to their customers. Read more
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