How to Measure Lifetime Value in Your Marketing Efforts by Jake Knight February 28, 2022 Insights, Leadership, Strategy Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space. Read more
What’s in a Name? A Lot More Than You Might Think by Keith Griffiths January 24, 2022 Insights, Branding, Communication Strategy, Positioning It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your intended purpose. You might come up with something that’s merely descriptive or superficially clever. […] Read more
Choosing the Right Public Safety Marketing Agency by Jeff Berend December 13, 2021 Insights, Communication Strategy, Execution, Strategy No doubt you know all about the Great Resignation. According to the latest Job Openings and Labor Turnover Summary (aka the JOLTS report) from the Bureau of Labor Statistics, there were 11 million job openings in October 2021, and the so-called “quits rate” — the number of people resigning from their jobs — dropped slightly, […] Read more
Simple Ways to Generate Leads in Public Safety by Rebecca Vogel November 1, 2021 Insights, Communication Strategy, Execution For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just 2022 planning but also thoughts of how you’ll make the most of the final months of 2021. So how will you reel in more sales before the […] Read more
Is It Time to Take a Fresh Look at Your Public Safety Communication Plan? by Rebecca Vogel October 22, 2021 Insights, Communication Strategy For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit dusty and you haven’t looked at it in a while, you should still have one. That said, chances are good that when the pandemic hit you had to […] Read more
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