Public Safety Conferences Are Back! What to Expect by Jeff Berend August 9, 2021 Insights, Branding, Communication Strategy, Thought Leadership It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021 was on track to be the first month since March 2020 – the start of the Before Times – when in-person events were expected to drive […] Read more
How to Create Content That Connects with Public Safety by Jake Knight August 2, 2021 Insights, Communication Strategy, Execution Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of storytelling: the lengthy set-up, followed by the confrontation or climax and, finally, the resolution. When applied to screenwriting, about half of the actual storytelling takes place in Act II, with the rest […] Read more
Celebrating Milestones and Anniversaries: Marketing Gimmick, or Opportunity for Reflection? by Keith Griffiths June 7, 2021 Insights, Branding, Communication Strategy, Execution Case Studies While you shouldn’t overdo it, selectively using company anniversaries and milestones can make for effective marketing campaigns in public safety. Learn more. Read more
Why Tension Between Sales & Marketing is a Good Thing by Jeff Berend June 2, 2021 Insights, Leadership, Strategy, Thought Leadership If your public safety sales and marketing teams are at odds, that’s not necessarily a problem. Find out how to turn that healthy tension into progress. Read more
Killer Presentations for Public Safety Audiences by Keith Griffiths May 24, 2021 Insights, Communication Strategy, Positioning, Thought Leadership If you’re making presentations to public safety audiences, there are a few simple but effective things you must do to succeed. Discover what they are now. Read more
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