How to Dial in Your Marketing Budget for Public Safety by Jake Knight August 25, 2020 Insights, Leadership, Strategy Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in the sports world, but also resonates with the leadership topic of marketing budgets. Read more
A CEO’s Guide to Delegating Marketing Tactics by Rebecca Vogel August 18, 2020 Insights, Communication Strategy, Leadership “We’ve reached 30,000 ft. You’re now free to move about the cabin.” Bet you haven’t heard that in a while. Though the smell of jet fuel and the sound of takeoff isn’t something most of us have experienced in some time, we suspect those familiar words of reaching cruising altitude may still give you a sense of ease. Read more
Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan by Rebecca Vogel July 23, 2020 Insights, Communication Strategy You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does? Read more
Decisions Are Made by Those Who Show Up by Jeff Berend August 1, 2019 Insights, Leadership, Strategy So today I realized I’ve been to about 250 public safety conferences over the past 25 years. And I asked myself, “Was it worth it?” My answer is yes (mostly). Here’s why. In the words of James O. Page, who is remembered as the Father of Modern EMS and was co-founder of the Journal of Emergency Services (JEMS), along with RedFlash founding partner Keith Griffiths: “Decisions are made by those who show up.” Read more
Nice Leaders Don’t Finish Last by Keith Griffiths June 24, 2019 Insights, Leadership, Strategy I was recently at a retirement event that got me thinking about what being nice has to do with leadership. Nearly a hundred people had gathered at the elegant University Club in St. Paul, Minnesota to celebrate the career of their leader of 14 years, Brian LaCroix, CEO of Allina Health EMS. Read more
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