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Is It Time to Take a Fresh Look at Your Public Safety Communication Plan?

by Rebecca Vogel October 22, 2021 Insights, Communication Strategy

For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit dusty and you haven’t looked at it in a while, you should still have one. That said, chances are good that when the pandemic hit you had to […]

Pinnacle EMS 2021

Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021

by RedFlash Group August 13, 2021 Insights, Branding, Leadership, News

PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS Leadership Forum with the Pinnacle Lifetime Achievement Award. The award recognizes individuals who have made significant contributions to emergency medical services over the course of their career. “Keith’s passion for […]

Public Safety Conferences

Public Safety Conferences Are Back! What to Expect

by Jeff Berend August 9, 2021 Insights, Branding, Communication Strategy, Thought Leadership

It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021 was on track to be the first month since March 2020 – the start of the Before Times – when in-person events were expected to drive […]

Public Safety Content That's Engaging

How to Create Content That Connects with Public Safety

by Jake Knight August 2, 2021 Insights, Communication Strategy, Execution

Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of storytelling: the lengthy set-up, followed by the confrontation or climax and, finally, the resolution. When applied to screenwriting, about half of the actual storytelling takes place in Act II, with the rest […]

5 Ways to Become a Networking Master in Public Safety

by Keith Griffiths July 26, 2021 Insights, Branding, Thought Leadership

Virtual events definitely have their place. After all, we learned to live with them for something like 16 months. But can you sense the excitement for something else – something live – that’s been building these days? In-person conferences and events in public safety are finally back, with a glut in the late summer and fall […]

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