Marketing to EMS: Four Critical Insights to Optimize Your Outreach by Jeff Berend September 6, 2022 Insights To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand and approach this group as a unique audience. After all, EMS has one foot firmly in the healthcare world, and the other in public safety. At any given time, they’re straddling these lines–participating in a […] Read more
Marketing to 911: 5 Tips to Reach a Changing Environment by Jake Knight August 24, 2022 Insights Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a 911 system that’s an intricate, data-driven environment designed to more quickly and intelligently serve people in emergency situations. Smartphones and smart homes give us access to more information than […] Read more
7 Truths About Working with Public Safety Media and Associations by Jeff Berend July 25, 2022 Insights, Industry Insights, Leadership, Thought Leadership Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful sponsorships with strong ROI? Well, I’m going to lift the curtain in this “tell all” and show you how to work with our industry’s media and associations—and what not to do. Read more
Marketing to Law Enforcement: Getting Past the Misconceptions by RedFlash Group July 6, 2022 Insights, Communication Strategy Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police detectives daily gracing the screens of their living room televisions. From Miami Vice and Law & Order to CSI and NCIS, cop shows have shaped many of our impressions of the men […] Read more
What You Should Know About Marketing to the Fire Service by Jeff Berend June 15, 2022 Insights The fire service has a rich and storied tradition in America. That tradition is supported by an enduring and distinct culture — one that doesn’t open itself to outside influence easily. Taking the wrong marketing approach — targeting the wrong people or leaning into the wrong message — can keep you on the outside looking […] Read more
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