Measure ROI to Improve Marketing Results by Jeff Berend April 22, 2025 Insights More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw big cuts. Twenty-nine percent white-knuckled […] Read more
Using Referrals to Drive Sales by Jeff Berend March 11, 2025 Insights In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer referrals matter a lot, too. If you follow our content, you know that we constantly stress the importance of building relationships. So when we recently put out a survey to marketing leaders […] Read more
Why Brand Sentiment and Reputation Matter by Jeff Berend February 11, 2025 Insights Don’t make leads and sales your only measures of success. When we asked marketing leaders at organizations serving public safety what their biggest marketing and communications priorities are, we weren’t surprised that they put “brand awareness” at the top of the list (99% said it was either “very important” or “important” to them). That was […] Read more
Why You Should Hire Outside Subject Matter Experts by Jeff Berend November 18, 2024 Insights In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public safety. Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community safe, as well […] Read more
Overcoming Public Safety Leaders’ Most Common Sales Objections by Jeff Berend August 21, 2024 Insights These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting the right messages in front of those prospective booth visitors. And the reality is, that work should be happening months before an event. At RedFlash Group we believe […] Read more
