Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan by Rebecca Vogel July 23, 2020 Insights, Communication Strategy You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does? Read more
Beyond ‘These Uncertain Times’ by Keith Griffiths June 29, 2020 Insights, Crisis Communication We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years. Read more
How is your organization helping public safety agencies, right now? by Jeff Berend March 20, 2020 Insights, Crisis Communication, Leadership As someone in a leadership role, you’ve got a lot on your plate right now. You’re balancing ensuring the health and safety of your family and loved ones, leading your organization and employees, and being there for your customers. But some, in times like these, take the opportunity to truly stand out. Read more
Does Your Organization Prioritize Mentoring? by Keith Griffiths September 4, 2019 Insights, Leadership James O. Page was known to many in public safety as the “father of modern EMS.” It was 15 years ago today that he suddenly and tragically died of sudden cardiac arrest at age 68. As I thought about this milestone, I looked back at my early interaction with Jim, when I was a young editor at a trade journal. As he did with many others, he changed the arc of my career. Read more
Decisions Are Made by Those Who Show Up by Jeff Berend August 1, 2019 Insights, Leadership, Strategy So today I realized I’ve been to about 250 public safety conferences over the past 25 years. And I asked myself, “Was it worth it?” My answer is yes (mostly). Here’s why. In the words of James O. Page, who is remembered as the Father of Modern EMS and was co-founder of the Journal of Emergency Services (JEMS), along with RedFlash founding partner Keith Griffiths: “Decisions are made by those who show up.” Read more