Your Public Safety Marketing Should Start with Digital by Jake Knight February 16, 2021 Insights, Leadership, Strategy It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals. Read more
Video: How to Tell Your Organization’s Story by Rebecca Vogel January 25, 2021 Insights, Communication Strategy, Positioning, Strategy, Thought Leadership How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year? Read more
PEER PROOF: How to Build Trust and Credibility Through Customer Stories by Rebecca Vogel January 12, 2021 Insights, Execution, Strategy What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely. Read more
ALEXA, FIND ME A MARKETING AGENCY by Rebecca Vogel November 16, 2020 Insights, Industry Insights We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies. Read more
How To Be the Rock Star Event Speaker Your Company Needs by Keith Griffiths November 6, 2020 Insights, Thought Leadership You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been introduced by a member of the board of directors by a well-regarded national public safety association. Read more
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