Doing Business with Public Safety During Economic Downturns by Jake Knight May 17, 2022 Insights The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recentBloomberg Markets Live weekly survey. And that speculation is increasingly being echoed bytop financial analysts andfinancial media. Numerous factors—pandemic spending-induced inflation, a tight labor market, the war raging in Europe and thesubsequentenergy […] Read more
National vs. Regional: What Works Best in Public Safety Marketing? by Rebecca Vogel April 26, 2022 Insights, Communication Strategy, Strategy, Thought Leadership Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message. Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […] Read more
What Makes a Great Virtual Event for Public Safety? by Jeff Berend April 20, 2022 Insights There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […] Read more
Marketing to Public Safety Leaders: 5 Truths by Jeff Berend March 21, 2022 Insights, Leadership, Strategy Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […] Read more
How to Measure Lifetime Value in Your Marketing Efforts by Jake Knight February 28, 2022 Insights, Leadership, Strategy Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space. Read more