Why Brand Sentiment and Reputation Matter by Jeff Berend February 11, 2025 Insights Don’t make leads and sales your only measures of success. When we asked marketing leaders at organizations serving public safety what their biggest marketing and communications priorities are, we weren’t surprised that they put “brand awareness” at the top of the list (99% said it was either “very important” or “important” to them). That was […] Read more
Why You Should Hire Outside Subject Matter Experts by Jeff Berend November 18, 2024 Insights In the graphic above you can see what our survey respondents said when we asked them how they stay up-to-date on changes in public safety. Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community safe, as well […] Read more
Overcoming Public Safety Leaders’ Most Common Sales Objections by Jeff Berend August 21, 2024 Insights These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting the right messages in front of those prospective booth visitors. And the reality is, that work should be happening months before an event. At RedFlash Group we believe […] Read more
Marketing to Public Safety Leaders: 5 Truths by Jeff Berend July 8, 2024 Insights, Communication Strategy, Leadership, Strategy Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […] Read more
National vs. Regional: What Works Best in Public Safety Marketing? by Rebecca Vogel May 28, 2024 Insights, Communication Strategy, Strategy, Thought Leadership Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message. Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […] Read more
