National vs. Regional: What Works Best in Public Safety Marketing? by Rebecca Vogel April 26, 2022 Insights, Communication Strategy, Strategy, Thought Leadership Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the interest of your target audience, it’s important that your marketing campaigns deliver the right message. Public safety leaders are trained to make quick, decisive choices. If your marketing messaging misses […] Read more
What Makes a Great Virtual Event for Public Safety? by Jeff Berend April 20, 2022 Insights There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […] Read more
6 Key Tips to Great Public Safety Marketing by Jeff Berend March 28, 2022 Insights, Leadership, News, Strategy The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough experience. RedFlash has been helping clients understand and reach public safety leaders for more than two decades. We’ve seen our share of fast risers and equally swift disappearance acts. Having the […] Read more
Marketing to Public Safety Leaders: 5 Truths by Jeff Berend March 21, 2022 Insights, Leadership, Strategy Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry conferences. A sales team heating up warm leads for your digital service through a webinar is another tried-and-true marketing method with a reasonably high probability for success. Focusing exclusively […] Read more
How to Measure Lifetime Value in Your Marketing Efforts by Jake Knight February 28, 2022 Insights, Leadership, Strategy Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space. Read more