INSIGHTS

Measure ROI to Improve Marketing Results

More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw

Read More »

Does Your Organization Prioritize Mentoring?

James O. Page was known to many in public safety as the “father of modern EMS.” It was 15 years ago today that he suddenly and tragically died of sudden cardiac arrest at age 68. As I thought about this milestone, I looked back at my early interaction with Jim, when I was a young editor at a trade journal. As he did with many others, he changed the arc of my career.

Read More »

Decisions Are Made by Those Who Show Up

So today I realized I’ve been to about 250 public safety conferences over the past 25 years. And I asked myself, “Was it worth it?” My answer is yes (mostly). Here’s why. In the words of James O. Page, who is remembered as the Father of Modern EMS and was co-founder of the Journal of Emergency Services (JEMS), along with RedFlash founding partner Keith Griffiths: “Decisions are made by those who show up.”

Read More »

Nice Leaders Don’t Finish Last

I was recently at a retirement event that got me thinking about what being nice has to do with leadership. Nearly a hundred people had gathered at the elegant University Club in St. Paul, Minnesota to celebrate the career of their leader of 14 years, Brian LaCroix, CEO of Allina Health EMS.

Read More »

Sign Up For Insights Email

If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!