INSIGHTS

PEER PROOF: How to Build Trust and Credibility Through Customer Stories

What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely.

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ALEXA, FIND ME A MARKETING AGENCY

We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.

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If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!