If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed byHubspot said “measuring the ROI of marketing activities.” Interestingly, that didn’t make the top list of challenges for marketers looking ahead to 2023, but “ROI” snuck its
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If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!