A limited budget doesn’t need to limit your marketing impact. We’re thrilled to share that the Redflash Group “State of Public Safety Marketing: 2026 Report” is out! There were plenty of interesting findings from this year’s survey, starting with the funding challenges marketing leaders are facing: While more than 60%
Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get distracted by what their competitors are saying or fleeting trends, losing touch with what they should be communicating to their customers.
Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in the sports world, but also resonates with the leadership topic of marketing budgets.
“We’ve reached 30,000 ft. You’re now free to move about the cabin.” Bet you haven’t heard that in a while. Though the smell of jet fuel and the sound of takeoff isn’t something most of us have experienced in some time, we suspect those familiar words of reaching cruising altitude may still give you a sense of ease.
These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!