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How to Tell Your Story So People Will Listen

by Jeff Berend February 27, 2018 Insights, Positioning

Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were led by a knowledgeable and articulate product manager who did a great job of explaining the product. The product manager clearly identified the product’s benefits and gave plenty of reasons why […]

Why Trust Matters So Much

by Jeff Berend November 28, 2017 Insights, Branding

When public safety professionals look to your brand, what do they expect? Over the years, we’ve had the opportunity to study the key brand attributes public safety professionals value most when deciding which companies they want to do business with. What’s #1? Here’s a hint: it’s not innovation. It’s not the quality of your product, […]

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