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Using AI to Drive Public Safety Sales & Marketing

by Jake Knight August 7, 2023 Insights

So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at the pros, cons and how to harness the power of AI in a way that won’t alienate the skeptical and discerning audience of public safety professionals. With its ability to process […]

Marketing to First Responders: Brevity Where It Counts

by RedFlash Group March 7, 2023 Insights

There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not surprising today’s first responders are busy. Public safety requires them to react at a moment’s […]

7 Ways to Market Tech to Non-Tech People

by RedFlash Group February 8, 2023 Insights

Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t understand it or simply prefer a traditional approach to the job. But it’s up to you, dear marketing comrades, to show public safety professionals how to turn technology advances into an […]

Money Matters: Our Most Popular Posts About Budgeting & ROI

by Jake Knight January 24, 2023 Insights

If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed byHubspot said “measuring the ROI of marketing activities.” Interestingly, that didn’t make the top list of challenges for marketers looking ahead to 2023, but “ROI” snuck its way into a number of […]

How to Engage with a Public Safety Marketing Team

by Rebecca Vogel January 3, 2023 Insights

As we approach a new year, you may be wondering if now is the time to give your public safety marketing a turbo boost and who should help you with that. If you’re considering working with a specialized firm, this piece outlines how we do things at RedFlash Group based on what we have found […]

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