10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is
It’s easy in tough economies to want to bypass strategy and go straight to tactics. That’s a sure-fire way to waste money. It’s vital to have a comprehensive marketing plan in place so you don’t waste effort on 1) going in the wrong direction and 2) spending on marketing tactics that are not complementary or additive to overall goals.
How will you supercharge your marketing in 2021? Selling an idea, product or service has common fundamentals. It’s not easy in normal times to cut through the everyday noise to position your organization. With the background of the pandemic and limited in-person conferences, how do you market yourself and make your mission stand out this year?
What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they recommend. And you’re not alone. 89% of buyers say testimonials, reviews, case studies, etc. are what they rely on most to make their decisions. Why? Because what an organization has to say about themselves and what they offer matters immensely.
We all have strengths and weaknesses. No one is a master of all things (and if you find someone who is I think you found yourself an embellisher). Similarly, your marketing team can’t be expected to offer an expertise in every realm of marketing nor in each market your organization serves. So, the universe invented agencies.
If you’re a leader of an organization serving the public safety industry, this is for you. If you want to make an even bigger difference for your colleagues and customers, well, this is for you, too!