Marketing to Law Enforcement: Getting Past the Misconceptions by RedFlash Group July 6, 2022 Insights, Communication Strategy Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police detectives daily gracing the screens of their living room televisions. From Miami Vice and Law & Order to CSI and NCIS, cop shows have shaped many of our impressions of the men […] Read more
What You Should Know About Marketing to the Fire Service by Jeff Berend June 15, 2022 Insights The fire service has a rich and storied tradition in America. That tradition is supported by an enduring and distinct culture — one that doesn’t open itself to outside influence easily. Taking the wrong marketing approach — targeting the wrong people or leaning into the wrong message — can keep you on the outside looking […] Read more
Doing Business with Public Safety During Economic Downturns by Jake Knight May 17, 2022 Insights The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recentBloomberg Markets Live weekly survey. And that speculation is increasingly being echoed bytop financial analysts andfinancial media. Numerous factors—pandemic spending-induced inflation, a tight labor market, the war raging in Europe and thesubsequentenergy […] Read more
What Makes a Great Virtual Event for Public Safety? by Jeff Berend April 20, 2022 Insights There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual events in public safety. According to a mid-2021 report from ON24, a virtual events platform company, the use of webinars increased 162% in 2020, and attendance nearly quadrupled […] Read more
How to Measure Lifetime Value in Your Marketing Efforts by Jake Knight February 28, 2022 Insights, Leadership, Strategy Has your organization recently dived into the world of public safety? Or maybe you’re a longtime public safety marketer. Either way, it can be challenging to pinpoint the ROI of marketing your products and services in this space. Read more
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