Passing of RedFlash Founding Partner Jake Knight by Jeff Berend November 19, 2025 Insights It is with profound sadness we share that RedFlash Group Founding Partner Jake Knight passed away Thursday, Nov. 13, 2025, after a sudden and unexpected illness. He was 57. Since co-founding the RedFlash Group 25 years ago with Keith Griffiths, Jake has been a steady leader and a trusted partner for employees, colleagues and public […] Read more
Current Customers: Your #1 Marketing Prospect by Jeff Berend October 22, 2025 Insights Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once […] Read more
Measure ROI to Improve Marketing Results by Jeff Berend April 22, 2025 Insights More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw big cuts. Twenty-nine percent white-knuckled […] Read more
Using Referrals to Drive Sales by Jeff Berend March 11, 2025 Insights In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer referrals matter a lot, too. If you follow our content, you know that we constantly stress the importance of building relationships. So when we recently put out a survey to marketing leaders […] Read more
Why Brand Sentiment and Reputation Matter by Jeff Berend February 11, 2025 Insights Don’t make leads and sales your only measures of success. When we asked marketing leaders at organizations serving public safety what their biggest marketing and communications priorities are, we weren’t surprised that they put “brand awareness” at the top of the list (99% said it was either “very important” or “important” to them). That was […] Read more
