Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in the sports world, but also resonates with the leadership topic of marketing budgets. Think of the proverbial puck as your company’s bottom line. If you rely on […]
These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of becoming one, and would like to know how to become a thought leader (or at least how to be seen as one). Why? Because credibility is the calling card needed to lead and persuade—especially in the important business of public safety.
You know marketing your organization matters. You know measuring the results of your marketing matters. But do you feel confident that those marketing efforts are driven by a larger strategy? That what you say and how you say it are messages that consistently convey why your organization exists and what it does?
We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will likely be a defining moment for several generations, with consequences for our way of life we may not be able to fully recognize for years.
There are a lot of things you need to have in place to be successful in selling to public safety, but here are the three things we at the RedFlash Group know are constants.
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