A limited budget doesn’t need to limit your marketing impact. We’re thrilled to share that the Redflash Group “State of Public Safety Marketing: 2026 Report” is out! There were plenty of interesting findings from this year’s survey, starting with the funding challenges marketing leaders are facing: While more than 60% of marketing leaders said their […]
10 ways to step up your conference game Trade shows and conferences are a significant annual investment for organizations serving public safety. Booths, banners, sponsorships, time, travel—the costs add up fast. The eternal challenge is to make every marketing dollar count. But many organizations don’t realize that showing up is only the first step of […]
It is with profound sadness we share that RedFlash Group Founding Partner Jake Knight passed away Thursday, Nov. 13, 2025, after a sudden and unexpected illness. He was 57. Since co-founding the RedFlash Group 25 years ago with Keith Griffiths, Jake has been a steady leader and a trusted partner for employees, colleagues and public […]
Most organizations spend the bulk of their marketing budget chasing new leads. We’ve seen it many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop putting in the time and energy on their current customers. It’s easy to see how it happens. Once […]
More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly one-quarter reported a dip in budget, and 8% of respondents saw big cuts. Twenty-nine percent white-knuckled […]